The complete platform brief.
Build from this. Nothing else.

Full-width dark green hero. Headline: "India's Verified Farmland & Farmhouse Marketplace." Sub: "Verified Projects · Direct Developers · High Growth Locations." Smart search bar with 4 parameters: Location, Budget, Land Size, Purpose. Below search: 8 quick-search chips. Two CTAs: Explore Projects (primary) and List Your Land (secondary). Stat chips below: 280+ Developers / 50k+ Investors / ₹480Cr Transacted.

8 large visual tiles. Lifestyle categories lead — these have the highest buyer volume. Each tile shows: category name, project count, sub-label, hover animation linking to category page. Two visual rows: Row 1 (Lifestyle-first): Farmhouse Estate · Weekend Homes · Resort Retreat · Agri Investment. Row 2 (all categories): Luxury Estate · Gated Communities · Industrial Park · Commercial Project. Note: the category names on the homepage tiles can be buyer-friendly variants of the technical category names (e.g. "Weekend Homes" instead of "Farmhouse Estate").

Location cards in a horizontal scroll or 4+4 grid. Shows: Sohna · Alwar · Neemrana · Jaipur · Mohali · Rishikesh · Dehradun · Jewar. Each card: Location name, state, km from Delhi, project count (projects + land combined), expressway tag, one key Ideal For tag. CTA: View All Locations → /locations. Important: show Mohali/Punjab here since you have inventory — it signals the expanded mandate.

Dark green section. Horizontal scroll of corridor cards. Each shows: expressway name, states covered, average appreciation %, number of projects, key districts. Corridors: Delhi–Jaipur / NH48 · Delhi–Mumbai Industrial Corridor (DMIC) · Yamuna Expressway (Jewar Airport) · Delhi–Dehradun Expressway · KMP Expressway · Delhi–Chandigarh NH44. This section positions FLI as data-driven — not just a listing portal. Appreciation data is the key differentiator here.

This section comes early to prove inventory exists before asking buyers to filter. Tab row across the top: Featured · New Launches · Ready to Registry · High ROI Projects. Each project card shows: project image, location + state, starting price, land size range, developer name, Trust Score badge (Platinum/Gold/Silver), Ideal For tags (top 3). Cards link to /projects/:slug. Minimum 6 cards visible at once. If fewer than 6 live projects, do not launch this section empty — delay launch rather than show thin inventory.

The most SEO-powerful section on the homepage. Shows the "Ideal For" tag system as browsable purpose tiles. Three tabs: Lifestyle & Residential (Group 1) · Hospitality & Tourism (Group 2) · Agriculture & Farming (Group 3). Each purpose tag is a clickable tile that filters the projects/land listing by that tag. Below the three featured groups: a "See All Purposes" expand that reveals Groups 4–7. Each tile links to a filtered view: /projects?ideal-for=farmhouse-weekend-home. This section educates buyers who don't know category names but know what they want to do.

5 budget range tiles linking to /investment/ pages. Under ₹25L · ₹25L–50L · ₹50L–1Cr · ₹1Cr–2Cr · ₹2Cr+. Each tile shows: budget label, number of verified projects in that range, top 2 locations in that range. This section is the highest-conversion click path for buyers who know their budget but haven't decided on category or location. Link each tile to the corresponding /investment/ page.

6 size range tiles. 500 Sq Yards · 1,000 Sq Yards · 1 Acre · 2 Acres · 5 Acres · 10 Acres+. Each links to a filtered projects + land view. Critically: show both measurement systems — acres and bigha — since buyers in different regions think in different units. Each tile: size, what typically fits in that size, project count, starting price. Example: "1 Acre — 4 bigha — Weekend farmhouse, small orchard — starting ₹18L."

Visual collection tiles driven by Ideal For tags. Shows listings with premium nature-facing tags. Collections: Lake-Facing Land · Hill-View Property · River-Facing · Forest/Jungle Retreat · Luxury Estate · Branded Farm Communities. These are NOT separate categories — they are Ideal For tag filters presented as curated collections. Each tile links to a filtered view. Dark editorial layout — feels like a luxury property magazine section, not a filter grid. This section should only appear if you have 3+ listings per collection.

Live marketplace feel. Two tabs: Recently Added Projects · Recently Added Land Parcels. Shows last 7 days of additions. Small card format: thumbnail, title, location, price, added X days ago badge. This section is what makes the platform feel alive. If updated daily it becomes a reason for repeat visits. Two separate tabs keep projects and land distinct even in the "new arrivals" feed.

A dedicated homepage section for land parcels separate from developer projects. Label clearly: "Buy Raw Land Directly." 7 land category tiles: Agricultural · Residential R-Zone · Industrial & Warehousing · Commercial · Institutional · Mixed Use · Abadi Land. Below the tiles: a 3-card sample of recently added individual land parcels. This section educates buyers that FLI is not only for developer projects — individual landowners also list here. Key message: "Raw land, verified title, direct from owner."

Horizontal scroll carousel of developer cards. Each card: logo, developer name, Trust Score circular gauge, Tier badge (A/B/C/D), project count, active locations. Sub-tabs: Featured Developers · Verified Developers · New Developers. CTA: View All Developers → /developers. This section should feel premium — developer logos, not just name text. If a developer doesn't have a logo on file, use an initial-based placeholder in dark green.

All 7 state corridors including Punjab. Card per state: state name, corridor tags (expressways), project count, land parcel count, legal note (key restriction if any), starting price range, district highlights. States: Rajasthan · Haryana · Uttar Pradesh · Uttarakhand · Himachal Pradesh · Punjab · [Delhi NCR as a hub card]. Punjab card should prominently show Mohali / Chandigarh / Patiala since you have inventory. Each card links to /locations/:state. CTA: View All Locations.

4-pillar trust section. Dark green background. Pillars: Verified Projects (every project Admin-reviewed before listing) · Direct Developers (no brokers, no middlemen) · Transparent Pricing (no hidden fees, no brokerage) · High Growth Locations (expressway-adjacent verified land). Below the 4 pillars: a mini Trust Score explainer with circular gauge visual linking to /trust. Stats row: 48hr Verification · 30+ Admin Checks · 6 Legitimacy Pillars.

3-article blog preview cards + a tools highlight. Articles: Why Invest in Farmland Near Delhi · Best Locations for NRI Land Investment 2025 · ROI Analysis: Expressway Farmland Returns. Each card: article title, category tag, read time, publish date. Below articles: 3 tool highlights — Stamp Duty Calculator / Land Measurement Converter / EMI Calculator — with direct CTAs. This section drives wiki traffic and tool usage simultaneously.

Two-tab testimonial section: Investor Reviews · Developer Reviews. Each quote card: full name, designation/city, rating (5 stars), quote (2–3 sentences max), project name linked. Real testimonials only — no filler. If fewer than 4 real testimonials exist at launch, skip this section and add it once reviews accumulate. A blank or generic testimonial section destroys trust faster than having none at all. Aim for 2 investor testimonials minimum per state corridor.

Full-width amber/dark green action section. Headline: "Visit Any Project This Weekend." Three action buttons: Call Us (phone icon) · WhatsApp (green button) · Book a Site Visit (primary amber CTA that opens a scheduling form). Sub-copy: "Our team based in Delhi NCR coordinates verified site visits to all listed projects and land parcels within 48 hours." This section also repeats as a sticky mobile footer bar throughout the entire site.

Last section before the footer. Full-width dark section. Headline: "Start Your Farmland Journey Today." Two equal CTAs side-by-side: Explore Projects (links to /projects) and List Your Project (links to /list-your-project). Below CTAs: a simplified trust strip — Verified · Trusted · Transparent — and a single line: "350km from Delhi. Verified across 7 state corridors." This closes the page with the same energy as the opening hero.